Where Excellent Care and Premium Grooming Unite
Because Your Pup Deserves the Best
About Us
Welcome to What The Floof (formerly known as Planet Poodle), the paw-some dog grooming salon where magic happens!
With over 35 years in business and a team of highly skilled professionals, we're wizards in making your furry friends look and feel like the bark of the town.
In a non licensed industry with the average groomer only having 6-12 weeks of training, What The Floof stands out from the pack. Our team of experts have decades of combined experience, making sure your pup gets the crème de la crème treatment.
We take comfort, safety, and personalized care seriously, because let's face it, every dog deserves to be treated like a rock star. We go above and beyond to ensure that your furry companion not only looks fabulous but has a tail-waggingly fun, and safe experience.
Our Locations
Wall
1837 Old Mill Rd, Belmar, NJ 07719
732-449-5300
Red Bank
484 NJ-35, Red Bank, NJ 07701
732-741-4114
Our Mission
Our mission is to transform ordinary grooming into extraordinary experiences. In an industry where standards vary widely, we're committed to setting the bar high through expert training, personalized attention, and unwavering safety practices.
We believe every dog deserves the royal treatment—not just looking their best, but feeling their best too. Our mission goes beyond beautiful coats; we create positive, stress-free experiences that keep tails wagging.
With decades of combined expertise, we're dedicated to educating pet parents while providing top-notch grooming services. Every pup that visits us becomes part of our extended family, and we're committed to making each visit something they look forward to.
At What The Floof, we're not just grooming dogs—we're creating confidence, comfort, and joy, one floof at a time.
What Our Clients Say!
Our Services
Our expert team offers a comprehensive range of services designed with your dog's comfort and beauty in mind:
Full-Service Grooming – Complete makeovers including premium bath, custom haircut, nail trim, ear cleaning, and finishing touches that leave your pup looking and feeling fabulous.
De-Shedding Baths – Our specialized process dramatically reduces unwanted fur around your home while leaving your dog's coat healthy and gleaming.
Specialized Care – Customized approaches for each pup, ensuring every pet receives exactly the care and attention their unique situation requires for the best possible salon experience.
Every service at What The Floof is delivered with our signature approach: team-based attention, safety-first protocols, and a genuine passion for dogs and their people. The proof? Dogs who can't wait for their next grooming day, often dragging their humans through our doors with tails spinning like helicopters of happiness!
At What The Floof, we're proud to prove that grooming can be something your dog actually looks forward to.
